The Facebook Offline Conversions module allows you to upload offline event data to your Facebook account.
Getting Started with Facebook Offline Conversions
Prerequisites
A Facebook Business Manager account
A Facebook account
An offline event data set
In order to use Facebook Offline Conversions with Integromat, it is necessary to have a Facebook account and a Facebook Business Manager account.
The module dialog fields that are displayed in bold (in the Integromat scenario, not in this documentation article) are mandatory!
Connecting Facebook to Integromat
1. To connect your Facebook account to Integromat follow the general instructions for Connecting to services.
2. After you click the Continue button, Integromat will redirect you to the Facebook website where you will be prompted to grant Integromat access to your account.
3. Confirm the dialog by clicking the OK button.
4. Add the Integromat Offline Event Set in your Business Manager by following the steps below.
Adding the Offline Event Set to Facebook Business Manager
2. Open the menu from the top-left corner and go to Events Manager.
3. Click the Add New Data Source button and select the Offline Event Set option from the drop-down menu.
4. Enter the name for the new Offline Event Set and description (optional) and click the Create button.
5. Select the ad account you want to use the offline event set with and click the Next button to confirm the selection.
All campaigns in the selected ad accounts will be associated with your offline event set and the offline event data you upload will be attributed to your ads starting from this date. You can also enable auto-tracking for selected accounts by switching the Automatically Assign For New Ad Accounts button on.
6. Select the users on the left side of the dialog and assign them permissions on the right side of the dialog. Then click the Assign button to save permission settings.
Now you can start sending offline event data using the Integromat module.
Enter the birth year in YYYY format from 1900 to the current year.
Month of birth
Enter the birth month in MM format. 01 to 12.
Day of birth
Enter the birthday in DD format. 01 to 31.
Gender
Use these values: m for male and f for female.
Lead ID
Enter the Lead ID from Lead Ads.
Apple Advertising Identifier or Android Advertising ID
Enter the mobile advertiser's ID. Use all lowercase and keep hyphens.
Third-party user ID
Enter the external user ID.
Order ID
Enter the unique identifier for each transaction or order in an offline event set. For example, for retail, this can be a receipt ID.
Example: ATN10001, 123456
Click ID (fbc)
Enter the Facebook click ID value stored in the _fbc browser cookie under your domain. See Managing fbc and fbp Parameters for how to get this value, or generate this value from a fbclid query parameter. This value is required to purchase the events.
Browser ID (fpa)
Enter the Facebook browser ID value stored in the _fbp browser cookie under your domain. See Managing fbc and fbp Parameters for how to get this value. This value is required to purchase the events.
3. Confirm the dialog by clicking the OK button.
